yellow was responsible for all event communication for the BMW Business Experience & BMW 7 Series Dealer Drive Event in Munich. We developed the communications concept "Create momentum", which included the event claim, all texts and numerous key visuals, as well as graphics and animations.  

We also handled production of communications media: everything from invitations to large-scale external communication at five different event locations.  5,000 BMW dealers visited the event and got to experience the new BMW 7 up close. The smooth launch of the new BMW 7's success story. 

Create momentum. Take the lead.

Dance brings dynamics, aesthetics, strength and sophistication together to form a ravishing master concept. The perfect analogy for the new BMW 7 series.