BMW | ConnectedDrive
For the Expo Geneva 2014 yellow concepted and designed for BMW an app on topics and features surrounding BMW Connected Drive.
Thanks to the app the user gains insights into the world of BMW ConnectedDrive Services & Apps and into the special driver assistance systems.
BMW | EfficientDynamics
Elaborated on the basis of the BMW EfficientDynamics Explainerstation yellow developed the BMW EfficientDynamics app, which enables visitors to self-collect thematic information.
By means of this app the user navigates through a "step by step"-system allowing him or her to increasingly become knowledgeable on BMW EfficientDynamics and gain an overview of this feature.
BMW | Explore BMW i App
Due to the IAA 2013 and the launch of the BMW i automobiles yellow designed and developed the BMW i app.
Thanks to the Jump app the user has access to the main six BMW i apps and experiences in an interactive way the most important benefits and features of the sub-brand BMW i as well as of the automobiles BMW i3 and BMW i8.
BMW | xDrive App
For the Tradeshow Leipzig 2013 the BMW xDrive app was developed by yellow which engages the user with the xDrive technology.
Divided into four thematic clusters the technology is explained in a playful and interactive way.
BMW | BMW M. Sound Experience.