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EN Konzept und Didaktik


BMW GROUP | Brand Academy | Brand and Customer Institute

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EN Konzept und Didaktik


BMW GROUP | Brand Academy | Brand and Customer Institute

CONCEPTUALISING AND DESIGNING OF THE BMW GROUP | BRAND ACADEMY

The long standing cooperation with the BMW Group in the context of the Brand Academy in year 2000 plus the partnership in the following phases of evolution of the Brand Academy and with the existing Brand and Customer Institute provides yellow with a rich portfolio in the realm of BRANDING TECHNIQUES AND STRATEGIC BRAND MANAGEMENT.
This equips yellow with the required expertise to develop customised solutions in the field of branding techniques, strategic brand management and brand didactics.

 

 
TELL ME AND I WILL FORGET. SHOW ME AND I WILL PERHAPS REMEMBER. LET ME DO IT AND I WILL KNOW

Confucius

In the last few years not only were numerous international workshop formats conceived on brand training programmes for BMW, BMWi, BMW M, Mini und Rolls-Royce but so were didactic concepts in the field of Change Management and Quality Training organised by yellow at various locations. DIDACTIC ORGANISATION of these concepts also includes editorial definition of learning targets, processing and preparing content, trainer manuals and presentations, and supervising media productions besides setting timetables, conceiving the interior design and exhibits.
This includes the Neue Treffpunkt Führung (the new concourse: leadership) in Munich as well as the International LeadershipPlatform, the Erlebniswelt Qualität (the interactive world: Quality) at FIZ plus the Führungsraum Motorrad im Werk (leadership space/main room motorcycle at the plant) in Berlin.

 

 

 
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EN BMW Group | Brand Academy exhibits-brand-value-behaviour


BMW GROUP | BRAND ACADEMY

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EN BMW Group | Brand Academy exhibits-brand-value-behaviour


BMW GROUP | BRAND ACADEMY

THE BRAND ACADEMY WAS THE FIRST INSTITUTION OF ITS KIND IN THE WORLD. FOR SUSTAINED COMMUNICATION OF THE COMPANY'S BRAND VALUE BMW IN COOPERATION WITH YELLOW BMW SET A BENCHMARK IN THE REALM OF BRAND MANAGEMENT, WHICH HOLDS GOOD TO DATE.
 

BMW Group | Brand Academy | Plaza

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BMW Group | Brand Academy | Brandspace BMW

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REDUCED TO THE ESSENTIALS - MULTISENSORY, DIRECT AND INTERACTIVE COMMUNICATING AND REINFORCING BRAND VALUE.
 
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MINI | Brandspace

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Invited at a Friends place - the MINI Urban loft.

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EN BMW Group | Brand and Customer Institute brand-value-exhibits


BMW GROUP | BRAND AND CUSTOMER INSTITUTE

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EN BMW Group | Brand and Customer Institute brand-value-exhibits


BMW GROUP | BRAND AND CUSTOMER INSTITUTE

The next "evolutionary step" of the Brand Academy means the widening of the target group to include retailers and end customers and thus to become the "Brand and Customer Institute". The newly assumed identity is visible in more advanced interior design concepts and in the instruction methods as well as the passing on of didactics in educational trainings.

BMW | Brand space

 
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THE SPACE CONCEPT EMOTIONALISES THE BRAND AND FORCEFULLY FOCUSES ON SUSTAINED COMMUNICATION OF THE BMW BRAND VALUE
 
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3D computer animation is to showcase the concept of the BMW Brand Room.

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BMW BRAND AND COSTUMER INSTITUTE | PLAZA - Start and awareness

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MINI | Brand Space

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INDIVIDUAL APPROACH AND UNIQUE BRAND EXPERIENCE ROUSE VISITORS TO THE MINI BRAND SPACE TO REFLECT AND INTERACT WITH THE BRAND.
 

Rolls-Royce  | Brand Space

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BMW i  | Brand Space

 
Born electric. CUTTING-EDGE TECHNOLOGIES AND PRODUCTS MEET INNOVATIVE DESIGNING AND CONVINCING DIDACTICS.
 
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BMW M | Brand Space

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EN BMW GROUP | Brand and Customer Institute | Workshop Software


BMW GROUP | Brand and Customer Institute | Workshop Software

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EN BMW GROUP | Brand and Customer Institute | Workshop Software


BMW GROUP | Brand and Customer Institute | Workshop Software

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A custom-built workshop-software for the BACI, concepted, developed and designed by yellow supports this interactive transfer of know-how.

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BMW Group | International Brand and Customer Institute 

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BMW Group | International Brand and Customer Institute 

The International Brand and Customer Institutes in Guangzhou, Peking, New Delhi, Seoul and Moscow present country-specific derivations with elements of the Brand and Customer Institute of Munich to experientially generate a global and cohesive brand and customer awareness among local BMW Group employees with the help of interactive exhibits and workshops.


The didactic approach enhances the communicative, living brand spaces besides the multisensory brand identification with the company brands BMW, MINI and the sub-brands BMW i and BMW M.

 



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