EN Konzept und Didaktik


BMW GROUP | Brand Academy | Brand and Customer Institute

CONCEPTUALISING AND DESIGNING OF THE BMW GROUP | BRAND ACADEMY

The long standing cooperation with the BMW Group in the context of the Brand Academy in year 2000 plus the partnership in the following phases of evolution of the Brand Academy and with the existing Brand and Customer Institute provides yellow with a rich portfolio in the realm of BRANDING TECHNIQUES AND STRATEGIC BRAND MANAGEMENT.
This equips yellow with the required expertise to develop customised solutions in the field of branding techniques, strategic brand management and brand didactics.

 

 
TELL ME AND I WILL FORGET. SHOW ME AND I WILL PERHAPS REMEMBER. LET ME DO IT AND I WILL KNOW

Confucius

In the last few years not only were numerous international workshop formats conceived on brand training programmes for BMW, BMWi, BMW M, Mini und Rolls-Royce but so were didactic concepts in the field of Change Management and Quality Training organised by yellow at various locations. DIDACTIC ORGANISATION of these concepts also includes editorial definition of learning targets, processing and preparing content, trainer manuals and presentations, and supervising media productions besides setting timetables, conceiving the interior design and exhibits.
This includes the Neue Treffpunkt Führung (the new concourse: leadership) in Munich as well as the International LeadershipPlatform, the Erlebniswelt Qualität (the interactive world: Quality) at FIZ plus the Führungsraum Motorrad im Werk (leadership space/main room motorcycle at the plant) in Berlin.

 

 

 
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