EN BMW Group | Brand Academy exhibits-brand-value-behaviour


BMW GROUP | BRAND ACADEMY

THE BRAND ACADEMY WAS THE FIRST INSTITUTION OF ITS KIND IN THE WORLD. FOR SUSTAINED COMMUNICATION OF THE COMPANY'S BRAND VALUE BMW IN COOPERATION WITH YELLOW BMW SET A BENCHMARK IN THE REALM OF BRAND MANAGEMENT, WHICH HOLDS GOOD TO DATE.
 

BMW Group | Brand Academy | Plaza

BMW_BA_Plaza14.jpg
 

BMW Group | Brand Academy | Brandspace BMW

BMW_BA_BMW_1.jpg
 
REDUCED TO THE ESSENTIALS - MULTISENSORY, DIRECT AND INTERACTIVE COMMUNICATING AND REINFORCING BRAND VALUE.
 
 

MINI | Brandspace

05_ MINI Raum1.jpg
05_ MINI Raum11.jpg
001_MINI_BAR.JPG
 
Invited at a Friends place - the MINI Urban loft.