EN BMW Group | Brand Academy exhibits-brand-value-behaviour


BMW GROUP | BRAND ACADEMY

THE BRAND ACADEMY WAS THE FIRST INSTITUTION OF ITS KIND IN THE WORLD. FOR SUSTAINED COMMUNICATION OF THE COMPANY'S BRAND VALUE BMW IN COOPERATION WITH YELLOW BMW SET A BENCHMARK IN THE REALM OF BRAND MANAGEMENT, WHICH HOLDS GOOD TO DATE.
 

BMW Group | Brand Academy | Plaza

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BMW Group | Brand Academy | Brandspace BMW

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REDUCED TO THE ESSENTIALS - MULTISENSORY, DIRECT AND INTERACTIVE COMMUNICATING AND REINFORCING BRAND VALUE.
 
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MINI | Brandspace

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Invited at a Friends place - the MINI Urban loft.