The next "evolutionary step" of the Brand Academy means the widening of the target group to include retailers and end customers and thus to become the "Brand and Customer Institute". The newly assumed identity is visible in more advanced interior design concepts and in the instruction methods as well as the passing on of didactics in educational trainings.
BMW | Brand space
THE SPACE CONCEPT EMOTIONALISES THE BRAND AND FORCEFULLY FOCUSES ON SUSTAINED COMMUNICATION OF THE BMW BRAND VALUE
3D computer animation is to showcase the concept of the BMW Brand Room.
BMW BRAND AND COSTUMER INSTITUTE | PLAZA - Start and awareness
MINI | Brand Space
INDIVIDUAL APPROACH AND UNIQUE BRAND EXPERIENCE ROUSE VISITORS TO THE MINI BRAND SPACE TO REFLECT AND INTERACT WITH THE BRAND.
Rolls-Royce | Brand Space
BMW i | Brand Space
Born electric. CUTTING-EDGE TECHNOLOGIES AND PRODUCTS MEET INNOVATIVE DESIGNING AND CONVINCING DIDACTICS.
BMW M | Brand Space