BMW IAA 2011 Immovationskommunikation exhibits

BMW GROUP | IAA 2011 | BMW i | Erlebnisexponate

The dimensions of knowledge: BMW i infuses new elements like carbon, mobility services, LifeDrive car concept and sustainable materials into the subject of electro-mobility.

In cooperation with the BMW Group yellow developed new exhibits and didactic concepts to communicate on matters and advances during IAA 2011.

Storytelling: Information development through different scenarios based on theme-related analogies. The exhibits depict theme specific stories which present visitors with information within a clear context.

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