The LAUNCH CAMPAIGN, designed by yellow too, accompanied the start of the new knowledge management system of the DIHK. The aim was to motivate employees to use the online platform and thus to achieve a high level of acceptance of the digital work environment. We developed an unusual mailing format that was sent to every employee of all the IHKs in Germany. Parallel a modern micro-site explains the benefits of the system by visually appealing and highly interactive illustrations .
The visually apealing and interactive Micro-site, achieved a high level of acceptance