EN | KAS | Strategy-Intro
EN | KAS | Strategy-Intro
Brand Strategy and Management
Konrad-Adenauer-Stiftung
EN | KAS | Corporate Design
Corporate Design
EN | KAS | Corporate Design
Corporate Design
A Company’s value can be measured – by its visibility
A company’s success depends on various factors. One of those is coherent brand management. As part of our work with the Konrad-Adenauer-Stiftung, we consult them in all areas of brand strategy, positioning and corporate communications to positively influence the brand’s development.
On a visual level, these aspects come down to what is called “Corporate Design”. We were tasked with creating a distinguishable and contemporary corporate design for the foundation, that allows for their various contents to be presented professionally and visually pleasing.
EN | KAS | Brand Architecture
Brand Architecture
EN | KAS | Brand Architecture
Brand Architecture
Corporate Structure: Umbrella Brands and Sub-Brands
As part of our strategic branding processes, we strive to see the company or client as a whole – to then find holistic solutions rather than superficial fixes. Understanding the company’s brand architecture is an integral factor in this process.
For the Konrad-Adenauer-Stiftung, we developed design and branding concepts that allow for the umbrella brand to shine, whilst also providing sufficient flexibility for its national and international sub-brands. Coherence, recognizability and success are key to achieving this goal.
EN | KAS | Internal Communications
Internal Communications
EN | KAS | Internal Communications
Internal Communications
A well designed Internal Communications is a benefit for all
The value of employees as brand ambassadors, that identify with the company they work for, is incalculable. Often enough though, this key group is being neglected when it comes to branding processes, thus decreasing their identification potential with the company –a wasted asset.
As part of our design strategy, we created various concepts for the Konrad-Adenauer-Stiftung that allow for their employees to feel included in the branding process and thus strengthen their potential as brand ambassadors.