The commercial launch of the LUCTRA lighting series by DURABLE included a tradeshow presentation which combined perfect branding together with flexible input: by means of a modular walling system, specific content-related 'clusters' are created within the booth.
By means of beaming, large images which highlight the motherbrand DURABLE and the concept of the brand LUCTRA and high-tech information are displayed on the walls.
A modular POS system was developed to emphasise the sophisticated design of the lamp and the brand LUCTRA. The system can be used at trade fairs and be inherently transformed into a presentation tool.
It will be available in the coming year among other shows at the Furniture Fair in Stockholm and at the Paperworld in Frankfurt.