A shop-in-shop-system with different furniture fittings for presentation has been developed for Pelikan's segment of premium writing implements. This modular concept can be adapted to different shop layouts. The understated form and selection of appropriate materials puts the focus on the product to be presented.
Counter displays and decorative caskets
All the furniture fittings by virtue of their formal elements and contrast in material of dark wood and white, highly glossy surfaces reflect the promise of luxury implicit in branded products.
The stripe theme as the quintessential symbol of Pelican writing implements combined with wooden panels form the background for the display of products.
Coupled with the furniture fittings this then creates a harmonised ambience synonymous with the brand and segment.