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We are yellow


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We are yellow


WE ARE YELLOW. A network of agencies that offers comprehensive design services at four locations: Cologne, Pforzheim, Tokyo and Berlin. As a full-service agency, we provide expert guidance and accompany design projects from the strategic planning phase to their design and concrete implementation.


In 40 years of successful partnerships with international brands, companies and people, we have been awarded over 100 renowned design prizes. 

More than 50 experts work at yellow’s different locations – in the areas of strategy, branding, product design, brand architecture, communication and interactive design.

 
WE STRENGTHEN BRANDS WORLDWIDE. WE DESIGN PERSUASIVE, SEDUCTIVE AND SUCCESSFUL BRAND EXPERIENCES WITH POWERFUL APPEAL. 
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News from us


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News from us


NEWS FROM US. AND ABOUT US.

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Numerous Awards


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Numerous Awards


NUMEROUS AWARDS. EXCELLENT DESIGN.

In 40 years of successful partnerships with international brands, companies and people, we have been awarded OVER 130 INTERNATIONALLY-RENOWNED DESIGN PRIZES.

We have won these for outstanding concepts, functional product solutions as well as for extraordinary communications projects. Always, we have been able to convince the jury with novel ideas. 

 
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The yellow Network


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The yellow Network


THE YELLOW NETWORK. Holistic design solutions at distinct locations. 

 

  • 1973 Prof. Günter Horntrich founded the design agency with the focus industrial design in Pforzheim (Germany). 1985 the office broadens: branding-oriented areas such as packaging and Corporate Design are included. Within this enlargement, the agency renames itself „yellow design".
     
  • 1992 Prof. Günter Horntrich accepts the lecturer position "Design and Ecology“ at the "Cologne International School of Design" and establishes the agency "yellow circle“ which realises as a brand-oriented full-service agency complex projects in the fields of POS, trade fairs, brand strategy and didactics in space.
     
  • 2004 the office „yellow too“  by Christian Horntrich und Marta Pasiek opens its doors in Berlin. With the focal points Corporate Design, digital media, exhibits and communication in space, it supports the scope of work of the yellow network.
  • 2009  yellow enlarges the network on an international level and opens its office in Japan to assist its Asian clients. "yellow design gmbh, Tokio" today forms part of yellow design gmbh.

 

  • 2011 Alexander Schlag becomes managing partner of the "yellow design gmbh“ which was jointly founded with Günter Horntrich in Pforzheim with the focal points of design- and product development and special attention on branding.
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Reliable lateral thinkers


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Reliable lateral thinkers


reliable Lateral thinkers. CONVINCED DESIGN ENTHUSIASTS AND PRAGMATIC PROJECT MANAGERS.

The yellow management surrounding founder Prof. Günter Horntrich can prove many years of expertise in diverse design disciplines. We have co-created sustainable renowned, international brands as well as small and medium-sized enterprises and institutions.

As always the necessary freedom in design and conception and steadily pragmatic consistency is at the top of our priorities. Thanks also to the invaluable experience the people at yellow bring along. 

Managing Director and associates (from left to right): Ernst Wedekind, Prof. Günter Horntrich (Cologne), Marta Pasiek, Christian Horntrich (Berlin), Kyoko Tanaka, Alexander Schlag (Pforzheim/Tokyo)

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Our Clients


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Our Clients


our clients. successful cooperations with brands, companies and people.

With many clients a long bond and personal relationships exist, which enable us to define common goals and pursue these successfully. Thanks to close cooperations with firms, we are able to set standards which contribute sustainably and measurably to a company's success. 

 
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Work at yellow


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Work at yellow


work at yellow. be inspired.

Together with dedicated experts from diverse design areas one works in an interdisciplinary team for international enterprises as well as for exciting companies. yellow offers multi-facetted challenges and fascinating employment prospects.