18-03-09 / 09:49
Curtain rises for award winning rectangular tub „Stripe“   At this year‘s ISH, the rectangular tub „Stripe“ designed by yellow design | yellow circle for Hoesch received the „designplus“ design award from an international jury of recognized experts within the framework of a presentation ceremony. Unanimously enthused by the tub‘s aesthetic design, the jury was mainly impressed with the ergonomically shaped back section. The comfortable all-round overflow gutter allows users to totally submerse themselves in the whirlpool tub without fear of overflow and communicates a separation of the corpus and inlay. The Design Plus award is a seal awarded to the winners chosen by an international jury of recognized experts from among all of the exhibitors at the international Frankfurt trade fair Ambiente.   Warmth for the bathroom: the Hoesch bathroom accessories Suitable for any bathroom and made of high-quality materials: the Hoesch accessories bring warmth into every bathroom with their reduced formal language and well-conceived details. The valet stand, the tub tray, the stool, the shelf, the headrest, handle and easy entry are made of high-quality solid teak with black, soft PU inlays. The designers of yellow design | yellow circle have created a sensual experience with these products, which can be combined in many different ways.   Wellness receives multiple awards: extension of SensaMare complete bath Introduced at the most recent ISH and winning the highest awards ever since, the SensaMare complete bath designed by yellow design | yellow circle is now being presented to the public with many new components at the Hoesch trade fair booth. The series was extended with the addition of cabinet elements, a large glass vanity with a three-part mirror, and a purist glass shower. The complete bath continues the successful SensaMare concept with its characteristic multi-sensual elements. A high-quality material mix of wood, glass, acrylic, and stainless steel creates a sensual minimalism that impresses with its naturalness and harmony. Among others, the Designzentrum NRW presented it with the red dot best-of-the-best award and the jury of the IF award gave it the Gold Award.   Product presentation on the highest level: Hoesch at the ISH 2009   As was the case for ISH 2007, yellow design | yellow circle is responsible for the design of the trade fair booth of the company Hoesch at the ISH 2009. Everything on the 400 square meter display area is designed to attract attention to the presentation of the products: the reduced purist architecture steps into the background and leaves the open and yet focused stage to the products. Arranged in rows, the illuminated products stir up associations with an art exhibition in a gallery due to their staging. A „walk of fame“ of the design classics among bathtubs and a „walk of steam“ of the steam and wellness products are created in the spatial axes in a thematically arranged way.   yellow design | yellow circle | yellow too yellow design | yellow circle | yellow too is an agency network offering an interdisciplinary design services spectrum with offices in Cologne, Pforzheim, and Berlin. As a full-service agency, yellow design | yellow circle develops brands and accompanies design projects from conception to realization. During the past 30 years, yellow design | yellow circle has been successfully active for international groups, medium-sized companies, and institutions from various sectors. yellow can look back on longstanding cooperations with many clients, which enables the joint realization of visions.   The focus of our activities is always on the holistic consulting with respect to user-oriented and market compliant solutions. Highest design quality is achieved through strategic planning and interdisciplinary working methods. The results – whether corporate design, product design, packaging or websites – transport the brand philosophy and make a contribution to the polarization of the brand. yellow design | yellow circle understands this activity as one that accompanies the process: support of the program range planning, product development, communication measures and the product‘s introduction.     You can find more information on the following websites: www.hoesch.de ish.messefrankfurt.com Contact for editorial questions: yellow design | yellow circle | yellow too Urs Bösswetter Georgstraße 5a D–50676 Köln Germany T. +49 221 921378-0 F. +49 221 921378-1 e-mail: boesswetter@yellowdesign.com
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