yellow was responsible for the entire communication design of the BMW Business Experience & BMW 7 Series Dealer Drive Event in Munich 2008. We invented the communication concept "create momentum". This covered the event slogan, all texts and key visual and graphics of the events. yellow also handled production of all communication material – from the invitation up to large format external communication walls at the five different event locations. Five thousand BMW dealers visited the event in October 2008 and had interaction with the new BMW 7 series. We wish BMW much success with the new BMW 7 series.