In addition to compelling products, the success of the BMW Group is substantially based on the charisma and fascination of the three premium brands BMW, MINI and Rolls-Royce. To further promote brand identification to the employees, the company has launched the Brand Academy. In the course of a one-day event, Brand Academy participants gain a sound basic knowledge of brands in general and the focus of BMW Group brands in particular, through dialogue, hands-on experience with exhibits and actively dealing with all kinds of practical examples.

 

On a floor space of approx. 1,000 square meters, yellow has decided on both the conceptual and didactic orientation of the Brand Academy as well as taken over the design and implementation of the Academy’s rooms, exhibits and media displays. The Brand Academy was opened in the new BMW World in October 2007 and is only open to BMW Group employees. The project is subject to the strictest secrecy and can therefore not be shown here.