The Avantgarde selection was developed to attract 20 - 30 year olds. A new recipe, shape of praline and packaging were developed accordingly. The product image is discreet and of high quality. The pralines have clear shapes, inspired by architecture, a novelty in the area of confectionery.
This principle is repeated in the packaging. The interaction of red and black, matt and sheen is convincing in projecting the sense of succinctness and modernity. The packaging is also innovative. The pralines stay fresh in two deep trays avoiding the need for any additional individual wrapping or inlays, which coincides with the central design principle of reduction.