Duschdas, which has been well known for years, was to be refreshed without losing its originality. In order to renew its image, the bottle was to take a slightly conical shape rather than the parallel sides which has styled the previous versions. The semi-circular cap was to be replaced by a more ovular shaped lid, which gives the bottle a more dynamic and fresh appearance. The bar was created so that it does not get in the way of the gel and its translucent, plastic appearance fits in with the present trend. The new click lid makes opening and closing of the bottle easier.