The challenge in designing the modular “Learn-to-eat” programme was developing a homogenous design style for all system components in combination with diverse educational and ergonomic insights.

The use of soft materials within the gripping zones give the components pleasant haptic characteristics and increased robustness, which plays an important role especially in products geared to the early years of little people growing up.

Strategically, the expansion of Nuk’s product range with the “easy learning” series made sense to be able to accompany a child’s oral development without interruption from the first to the twenty-fourth month of life. Thus yellow design redesigned Nuk’s complete core segment using a uniform product CI in order to effectively strengthen the brand.