The conception of a new type of baby’s dummy represents a particularly big challenge. In the area of conflict regarding ergonomic innovations, such as the design of a circulation channel or a soft surface for the lips, the central idea has been trust in the parent-child relationship. This means trust in the functionality and safety of the product, while at the

same time conveying pleasure and fun in contact with the baby.

The development of a clear use of forms, in which there is a smooth transition from the mouth plate to the gripping ring, results in a friendly product – a product with a face of its own. Thus the new Nuk Starlight can do without the printed ornaments which are usual in such products.