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product design

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It’s almost impossible to imagine the modern office and working world without the highlighter pen. It is employed and appreciated by many different groups of users.

Often, the design of the highlighter adds to its character of being a “tool”, refusing the user any kind of emotional access.

 

With the Pelikan highlighter, however, the overall appearance is dominated by its rounded, flowing lines. This product appears softer and more elegant than other highlighters, which in turn further enhances its value.

This increased value is supported by the different colours of the various areas of function. The colour of the housing indicates the colour of the product, which makes it easier for the customer to choose at the POS.

The black middle is the pen’s centre of gravity, and is instantly obvious to the user as the grip. A slight indentation, which serves as the grip depression, adds to this impression. This indentation continues along the cap in a straight line, effectively forming a visual connection between the components.

 

The pen sits pleasantly in the hand during use. Ribbed elements on the sides provide additional support and facilitate an individual grip.

The cap is easy to remove thanks to the rounded parting line and the classic “twist-off” function.