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Pelikan | Pura

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Series of writing utensils

Pura. The name says it all.
This series of fine writing utensils, consisting of fountain pen, rollerball pen, ballpoint pen and retractable pencil, is distinguished by its puristic and restrained use of form, based on three design aspects:

Straight-edged outline: The dominant feature of the overall visual impression is the cylindrical shape of the main body. Only the mid-line inserted into the clip area still recalls the curved clip of Pelikan’s traditional writing instruments, which suggests the beak of the bird that gave the company its name.

Streamlined structure: The unpretentious appearance of the instruments is reinforced by the almost completely streamlined external form. The L-shaped clip is inserted flushly into the end of the cap so that it is integrated self-assuredly into the overall structure.

Materials and surface design: All models display a particularly attractive contrast between matt and shiny metals which create a subtle but charming interaction of the surfaces.