yellow design | yellow circle | yellow too is an agency network located in Cologne, Pforzheim and Berlin offering a complete spectrum of design services. As a full-service agency, we accompany design projects all the way from conception to implementation. For 30 years we have celebrated successful projects with international corporations and small and medium-sized businesses and institutions in a variety of industries. Many of our clients have been collaborating with us long enough to realize visionary projects.
The focus of our activities is always on comprehensive consulting that concentrates on user and market-oriented solutions. Strategic planning and an interdisciplinary approach ensure the highest level of design quality. Our results – whether in corporate design, product design, packaging or website design – communicate your brand’s philosophy and establish it as an unmistakable entity. In an ever-changing global economic environment, design plays a critical role in differentiating between products and services. Our activities are centered on guiding you through the processes of product development, communication concept design, and introducing products to their markets.
The product design process serves as an important instrument linking formal, functional, emotional and social aspects. Besides objective considerations such as price, quality and function, product placement and target group play decisive roles in developing consumer and investment goods.
Innovative products are the consequence of new ideas. A tight link between product design and construction opens up space for new ideas. This is why we integrated engineering and CAD into our development services, thus shortening channels and making the process more cost-effective and efficient. This kind of close cooperation is the basis for flexible work and ensures valuable synergy effects.
The modeling we offer quickly produces demonstration models and working samples for individual items and batches. In manu-facturing, modern computerized “rapid prototyping” processes are used along with traditional techniques.
To be successful on the market, your company needs a clear and unique profile – a corporate identity. Such a profile estab-lishes an identity not only outwardly but also inwardly, and makes sure your operation is clearly distinguishable and con-sistent in its presentation. Corporate identity thus determines standards on all levels of your business.
Strongly positioning the element of design within your company clearly transcends merely visual and aesthetic considerations. What’s more important is to anchor design into a company’s guiding principles, integrating it into the organizational structure and all business processes.
Strategically oriented design guides a company’s development and goes beyond conceptual and visual design work as it focuses on all areas of a company that are influenced by design – including competitions, POS, PR and events .
This is because extremely dynamic markets require a brand that is perfectly positioned. We thus constantly observe the intricacies of all cultural, social and technical trends.
Developing your corporate and brand identity is based on sophisticated analyses and on the results of workshops and interviews with employees and customers. Using product placement analyses, positioning factors and creative techniques, we establish fictional product scenarios with text and illustra-tions. In the process, unique selling points and synergies are discovered. Results produced in this phase then create the basis for the development of all design and communication strategies.
Your employees are your brand ambassadors. We support you in making the brand identity tangible for all your employees so that they can convincingly communicate it outside the company. Our brand academies produce three-dimensional instructive concepts that playfully but successfully work to instill a consistent perception of a brand’s content. Value is perceived on all sensory levels and is thus internalized and sustained – a veritable brand experience for all employees, sales personnel, field workers, journalists and customers.
Corporate design is the visualization of corporate identity. We understand it as a flexible, expandable system, which defines everything from the logo to the advertising campaign and the concept for all visual elements, such that all media and communi-cation considerations are properly addressed. High levels of recognition are guaranteed. Depending on your company’s requirements, we can create a comprehensive corporate design system or configure visual communication tools within the context of an existing image concept.
All visual and conceptual definitions are documented and stored on CD manuals in order to provide your employees and external service providers with basic materials – and to ensure clear communication.