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Step 01  - Research on competitors
- Document trends
- Generate various design concepts sketches, drawings, CAD renderings, initial models, etc.
Step 02  - Select design concept with customer
- Produce details based on customer feedback
- Check potential for full implementation
- Check consistency with marketing and development goals
- Test sample
Step 03  - Final definition of selected concept
- Product development
- Engineering/preliminary CAD design, construction data, “rapid prototyping,” simulations (Level 01)
Step 04  - Select suppliers (optional)
- Technical management/design implementation process control
- Accept prototypes, initial batches
- Engineering/article construction (Level 02)
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Step 01 
- Evaluate company values, positions, and goals
- Check-up range of products
- Analyze product placement
- Conduct workshops and interviews with employees and customers
- Analyze and generate initial solution concepts, e.g. design competitions, PR/POS events, product segment reassessment, brand academies, etc.
Step 02 
- Specify solution approaches
- Determine precise details
- Coordinate with marketing and corporate communications
Step 03 
- Execute measures that have been determined
- Planning, organization, administration
Step 04 
- Analyze success and effects
- Establish within company structure
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Step 01 
- Evaluate company values, positions, and goals
- Research on competitors
- Check technical prerequisites (digital)
- Document trends (image and text)
- Generate various initial design concepts: screens, logos, fonts, color schemes, key visuals, interface, animation, etc.
Step 02  - Select design concept with customer
- Determine precise details
- Comply with technical prerequisites (print/digital), models, dummy applications, and test websites
Step 03  - Final definition of selected concept
- Final artwork, pre-prints, digital processing, proofs, usability tests, market research, etc.
Step 04  - Research and select printers, providers, etc.
- Digital technology management and handling printing processes
- Design manuals and documentation
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