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EN BMW Group | Brand Academy exhibits-brand-value-behaviour


BMW GROUP | BRAND ACADEMY

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EN BMW Group | Brand Academy exhibits-brand-value-behaviour


BMW GROUP | BRAND ACADEMY

THE BRAND ACADEMY WAS THE FIRST INSTITUTION OF ITS KIND IN THE WORLD. FOR SUSTAINED COMMUNICATION OF THE COMPANY'S BRAND VALUE BMW IN COOPERATION WITH YELLOW BMW SET A BENCHMARK IN THE REALM OF BRAND MANAGEMENT, WHICH HOLDS GOOD TO DATE.
 

BMW Group | Brand Academy | Plaza

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BMW Group | Brand Academy | Brandspace BMW

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REDUCED TO THE ESSENTIALS - MULTISENSORY, DIRECT AND INTERACTIVE COMMUNICATING AND REINFORCING BRAND VALUE.
 
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MINI | Brandspace

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Invited at a Friends place - the MINI Urban loft.

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EN BMW Group | Brand and Customer Institute brand-value-exhibits


BMW GROUP | BRAND AND CUSTOMER INSTITUTE

EN BMW Group | Brand and Customer Institute brand-value-exhibits


BMW GROUP | BRAND AND CUSTOMER INSTITUTE

The next "evolutionary step" of the Brand Academy means the widening of the target group to include retailers and end customers and thus to become the "Brand and Customer Institute". The newly assumed identity is visible in more advanced interior design concepts and in the instruction methods as well as the passing on of didactics in educational trainings.

BMW | Brand space

 
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THE SPACE CONCEPT EMOTIONALISES THE BRAND AND FORCEFULLY FOCUSES ON SUSTAINED COMMUNICATION OF THE BMW BRAND VALUE
 
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3D computer animation is to showcase the concept of the BMW Brand Room.

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BMW BRAND AND COSTUMER INSTITUTE | PLAZA - Start and awareness

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MINI | Brand Space

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INDIVIDUAL APPROACH AND UNIQUE BRAND EXPERIENCE ROUSE VISITORS TO THE MINI BRAND SPACE TO REFLECT AND INTERACT WITH THE BRAND.
 

Rolls-Royce  | Brand Space

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BMW i  | Brand Space

 
Born electric. CUTTING-EDGE TECHNOLOGIES AND PRODUCTS MEET INNOVATIVE DESIGNING AND CONVINCING DIDACTICS.
 
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BMW M | Brand Space

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EN BMW GROUP | Brand and Customer Institute | Workshop Software


BMW GROUP | Brand and Customer Institute | Workshop Software

EN BMW GROUP | Brand and Customer Institute | Workshop Software


BMW GROUP | Brand and Customer Institute | Workshop Software

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A custom-built workshop-software for the BACI, concepted, developed and designed by yellow supports this interactive transfer of know-how.