THE BMW CONNECTIVITY EXHIBIT MAKES THE DIVERSITY OF DIGITAL NETWORKING IN ITS ENTIRETY INTO AN INTERACTIVE EXPERIENCE.
In order to convey and communicate about BMW's innovations, exhibits were made for the connectivity accessories of the M4 engine and for the intelligent lightweight construction of the M4 coupé.
The BMW Connectivity exhibit makes the diversity of digital networking in its entirety into an interactive experience. Screens of varying formats are arranged to form an heterogeneous display with a video sequence running across the totality of screen surface. The interconnection between different connectivity services and products is established visually and in terms of content by the film that plays across the consolidated screen surface.
The exhibit has a motion sensor that reacts when an observer approaches by the projection changing on each screen individually. This invites the visitor to participatively interact and learn more about the connectivity series by operating the touch screens.
EXPERIENCING LIGHTWEIGHT CONSTRUCTION INTERACTIVELY - AT THE AUTOMOBILE SALON, GENEVA 2014.
The transparent acrylic car body integrates all lightweight construction components. The sensors react interactively to visitors by progressively illuminating each of the numerous innovations singly, while simultaneously displaying additional information on two screens.