A brand strategy is more than the visual production and the entire display of a brand.
The definition of a company's brand showcases the company-line's communication on all levels and is closely tied to the corporate strategy. yellow defines brand leadership as holistic and very importantly as an utmost valuable strategical instrument which ought to be used on all channels in a synergetic way.
Furthermore, yellow was able to prove its outstanding design qualities in numerous projects in this field.
Not only through the development or the implementation of corporate designs, moreover through innovative interpretations of branding in digital media or spatial communication.
GIZ | Design of Communication Materials
IKA-Werke | Corporate Design
Hoesch Design Award | Corporate Design and Website