Brand

Corporate Design 
Branding 
Graphics/Illustration

A brand strategy is more than the visual production and the entire display of a brand.

The definition of a company's brand showcases the company-line's communication on all levels and is closely tied to the corporate strategy. yellow defines brand leadership as holistic and very importantly as an utmost valuable strategical instrument which ought to be used on all channels in a synergetic way. 

Furthermore, yellow was able to prove its outstanding design qualities in numerous projects in this field. Not only through the development or the implementation of corporate designs, moreover through innovative interpretations of branding in digital media or spatial communication.


 

FOSHAN IDEAL | BLUE SANITARY WARE | BRAND DEVELOPMENT AND CORPORATE DESIGN
The strategic and content-related brand development as well as the corporate design of the brands FOSHAN IDEAL Sanitary Ware and BLUE SANITARY WARE have been significantly controlled and further developed by yellow design for more than 10 years.


Mubea U-Mobility | Brand Development and Corporate Design
For the new sub-brand »Mubea U-Mobility« for emission-free vehicles in the urban micromobility segment, yellow design developed and designed the holistic brand image as well as the strategic brand presence together with its client Mubea.  


Brand Strategy | Brand Stories | Communication concepts | campaigns
yellow design significantly supported the brand change of the traditional Prym brand to an attractive, emotional trend brand with strategic brand development and brand story development in terms of didactics, content and visuals.


BRITA PROFESSIONAL FILTER | PURITY C IQ | CORPORATE DESIGN | Animations

On the occasion of BRITA's new filter system "PURITY C iQ", yellow design | yellow lab accompanied and designed the launch of the products on different communication levels.


BRITA | MOBILE READY HERO IMAGES
Based on the current POS packaging, yellow design and BRITA developed and implemented a concept for MOBILE READY HERO IMAGES (MRHI) for consumer products. The product images, designed and optimized directly for smartphones and mobile devices, help to optimally communicate relevant information, even with smaller displays.


GIZ | Event Branding
Development of the event branding for the G20-conference “ONE World No Hunger“ and implementation on the event media.


Bundesanstalt für Materialforschung und -Prüfung (BAM) 
The new Corporate Design of BAM defines the appearance in all means of communication, at trade fairs and events as well as in digital media.


BMW Group | Event Graphics
Corporate design, guidance system and text of the Dealer Drive Event for the launch of the new BMW 7 Series.


BDE | Corporate Design, Website and tradefair appearance
The new corporate design and the claim visualise the most important field of work of ​​the federal association - the circular economy.


NEO/CRAFT | Corporate Design And Website
Communicative consulting and development of a clear and detailed Corporate Design for the contemporary, newly founded furniture label based in Berlin.


ECONOVO | BRAND DEVELOPMENT | CORPORATE DESIGN | PACKAGING DESIGN | PRODUCT DESIGN
For a sustainable writing instrument series designed by yellow design, we developed a brand strategy that communicates the themes of nature, sustainability and recycling. Not only the naming, but also the entire corporate design represents the core competence of »econovo«.


BRITA Professional Filter | Corporate Design Relaunch
The cartridge series of "Brita Professional Filter" have received a striking facelift thanks to the yellow design. The product series are now presented with both informal and emotional label design, which stages the topic of filtration using a new KeyVisual and a strong color concept.


MAPA | NUK | Illustrations, Decors & Colour Concept
yellow design has been regularly developing new, specially illustrated decors and colour concepts for NUK's diverse range of bottles and soothers since 2005.


LUCTRA | Corporate Design
For the market launch of DURABLE's high-quality luminaire series, yellow design developed a new brand named LUCTRA® and designed the entire corporate identity.


Konrad-Adenauer-Stiftung | Corporate Design | Brand Strategy
Since 2018, we consult Germany’s biggest political foundation, the Konrad-Adenauer-Stiftung, in all questions of brand development. We created and established a professional CI and CD as well as working on their brand architecture and internal communications.


Helmholtz | Corporate Design
Redesign of the CD of the largest German research community. A clear graphic language and brand hierarchy was developed that consistently runs through the word mark, colors, typography and even the claim and guarantees a high level of brand recognition.


Stiftung Planetarium Berlin | Corporate Design
Brand Building, Relaunch Campaign and Graphics for the new Berlin Planetary Foundation.


GIZ | Design of Communication Materials
yellow developed a key visual that visualizes the topics of forest and water resource management in an abstract form and designed the project communication in order to present concerns and results professionally.


BIH | Event Branding
yellow too developed an event design for the Hacking Health Hackathon on behalf of the Berlin Institute for Health Research. Posters, flyers, name badges, rollups, banners, T-shirts, bags and a digital presentation were created for the three-day event.


Kaufland | Connect Event
Event concept, communication, graphics and design of a micro-site on the occasion of the launch of the internal network »Connect«, which promotes communication and the exchange of knowledge within departments and individual employees and strengthens cohesion among each other.


Peau D'Ane | Corporate Design and Website
Logo development, catalog and corporate design of the furniture label, which supports the value of the objects and becomes a visual and haptic experience itself.