The core competencies of IFN Finance, namely financial services as well-tailored, customised solutions serve as main idea for the branding of visual communication. The image pattern in a nutshell is a metaphor as it visualises the "transformation" from abstract conceptualisation to concrete realisation.  

This embodies the basis for a novel concept of the company's Corporate Design and was thus implemented in the catalogue, in the office equipment, the company's website, mailings and diverse digital contractual templates as well as presentations and for internal communications.

The image of a clothing-pattern serves as a metaphor for a perfect financial solution: for a smooth and "seamless translation" of a perfectly planned financial concept.