With a glimpse into the fascinating world of design development we try to provide an answer to the following question: how are products that seem to make obvious sense, products that are able to convince due to the coherent unity of brand, aesthetics, practical use, technology and economic efficiency, created?

The exhibition was therefore conceived not as a works show but as a journey behind the scenes and an insight into a synchronized process. This process enables sustainable and economically efficient innovations, and it emerges from the concerted interaction of the most diverse disciplines.

Internationally successful projects generated and developed with leading partner companies in Baden-Württemberg demonstrate the process and meaningfulness of this approach in an exemplary way. 

Exhibition 17.09.-29.10.2015
Room Baden-Baden, Design Library
Opening hours: Mon – Fri 11 a.m. – 6 p.m.

Midissage of the exhibition
On Thursday, 24 September 2015 | at 7 p.m. in the Design Library

Welcome speech: Christiane Nicolaus | Director Design Center Baden-Württemberg

Introduction : Alexander Schlag | Managing Partner | yellow design gmbh