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BMW Group | Interactive Exhibits Mondial de l'automobile Paris 2014

yellow designed nine interactive exhibits for the BMW trade show appearance at this years Salon de l'automobile in Paris.
This included the EfficientDynamics exhibit which by means of a didactic mixture of original car components and virtual interaction showed the specific innovations of three exemplary BMW car models.

Another exhibit showed the ConnectedDrive functioning in real-time via live transfer out of the displayed BMW 520 d.