Mubea U-Mobility – Sustainable, Urban Micromobility Redefined
With the sub-brand »Mubea U-Mobility«, yellow design created a holistic brand identity for emission-free vehicles in the urban micromobility segment as part of a strategic branding process together with its client—the lightweight construction specialist and automotive supplier Mubea—which combines the competence of the Mubea umbrella brand with the innovative power of new product solutions.
In addition to the brand positioning as the core of the brand strategy for »Mubea U-Mobility«, the naming, a holistic corporate design and a consistent brand story were developed and conceived and implemented in the corresponding communication media as well as for the company‘s own new micromobility products »U-Mobility Cargo« and »XBoard«. Emotional brand visuals and product stories paint a positive vision of the future of urban mobility and represent the core themes of Mubea U-Mobility: urbanity, mobility and sustainability.
Read more about the project here.