In the last 20 years yellow design has conceived, created and launched innumerable products for the Pelikan brand in the school, hobby, learn-to-write, youth and designer writing implements as well as premium writing implements categories. This comprehensive spectrum of creative tasks focussed on strategic considerations for the product range at every instance of conceptualisation. 

Even in the water colour paint boxes, accessories and auxiliary product segments a plethora of products emerged from the long standing partnership that by now have already acquired the status of classic products, with many of them receiving design awards. In the context of the comprehensive and integrated cooperation, sales promotional elements like associated packaging, POS elements and displays down to the brand-associated shop-in-shop system evolved as a synergetic process.