In the last 20 years yellow design has conceived, created and launched innumerable products for the Pelikan brand in the school, hobby, learn-to-write, youth and designer writing implements as well as premium writing implements categories. This comprehensive spectrum of creative tasks focussed on strategic considerations for the product range at every instance of conceptualisation. 
 

Even in the water colour paint boxes, accessories and auxiliary product segments a plethora of products emerged from the long standing partnership that by now have already acquired the status of classic products, with many of them receiving design awards. In the context of the comprehensive and integrated cooperation, sales promotional elements like associated packaging, POS elements and displays down to the brand-associated shop-in-shop system evolved as a synergetic process.

The MINI-FRIEND WATER COLOUR PAINT BOX - 8 removable paint pots with luminous colours that can be mixed. 

The paint pots are removable. They do not keel over as they bounce back in position by themselves.

The MINI-FRIENDS RANGE consist of finger paints, water colours, crayons, felt tip colour pens and colour pencils.

School Products – of pedagogical value, sturdy and reliable.
Assists in terms of content and motor skills while writing and colouring.

The Pelikan griffix® series of writing implements from the learn-to-write sphere has been developed based on the latest knowledge of graphomotor skills in collaboration with educationalists and the Frauenhofer Institute. 

The four models of the griffix® system are supportive in the various levels of the learn-to-write process.

The griffix stylus® in the traditional blue or pink is a learn-to-write implement for capacitive surfaces like tablets, touch screen notebooks or smart phones.
 

The griffix stylus® supplements the griffix® learn-to-write system.

The high quality water colour paint boxes for school or hobby contain splendid colours with high opacity. All the colour pots are interchangeable. 

Pelikan | Pelikano Junior and Super Pirate/Super Sheriff

Writing for the young - matching trends and lives of the young, the target group here.

Pelikan | Pelikano

The school fountain pen "Pelikano"– a classic for school days.
The front part of the fountain pen is transparent to be able to see the ink level in the pen. The nib is made of stainless steel. Pelikano is available for the right and left handed. 

Pelikan | Style

There is a special surface feel (haptics) while using the fountain pen, Style, owing to the soft and hard components. The ink level is made visible by the window in the barrel.

Pelikan | Gallery

Gallery is available in the fountain pen and roller ball pen versions. They come periodically in new designs.

Pelikan | Inky

Inky remains the classic for fountain pen users, always available in new designs. The ink feed system enables clean and smooth writing. 

Modern and contemporary writing implements, fascinating design and unique look.

PELIKAN | Pura

Pura – the exclusive writing implement available as a fountain pen, roller ball or ball pen in different colour schemes. 

PELIKAN | VIO

VIO the aluminium ball pen.

Classy writing and luxury products - traditional values of the classic Pelikan fountain pen. Collector's and showcase pieces.

The "epoch" series of writing implements were developed with a view to combine the traditional with the modern. The designs interpret the brand specific features of the classic writing implements from the house of Pelikan, and contemporise them in a formal context. 

To support the streamlined structuring there are silver rings functioning as closing or dividing elements to demarcate the individual components.

Traditionally modern – the Ductus series is representative of an advancement in the history of Pelikan writing implements, it closes the gap between traditional and modern implements of the brand. Ductus with its elegant "pin stripe design", the modern interpretation of the typical Pelikan stripe design, coalesces into the modern world of business. 

The Ductus fountain pen bears the classic proportions of a piston fountain pen. The filling knob at the end of the barrel has been made to form part of a "cartridge holder" that can be unscrewed to fill up the pen.

Functional and stylish products for crafts and work at home and in the office.

Counter
A shop-in-shop-system with different furniture fittings for presentation has been developed for Pelikan's segment of premium writing implements. This modular concept can be adapted to different shop layouts. The understated form and selection of appropriate materials puts the focus on the product to be presented.
 

Counter displays and decorative caskets
All the furniture fittings by virtue of their formal elements and contrast in material of dark wood and white, highly glossy surfaces reflect the promise of luxury implicit in branded products.

Display Cases
The stripe theme as the quintessential symbol of Pelican writing implements combined with wooden panels form the background for the display of products.
 

Coupled with the furniture fittings this then creates a harmonised ambience synonymous with the brand and segment.