Product Strategy
Product Design


Emotionally-inspiring and user-defined brand design intended for national and international markets are of the highest standard as yellow's claim goes, by means of the intertwinement of brand and technology.

strategical product design is emblematic of the synergetic integration of brand, aesthetics, technology and customer's needs.

Design uniquely allows the brand to become 3D and makes it mirror its uniqueness; through elaborate technology in the design process a perfect product which inspires and unfolds mere enthusiasm is created and becomes pivotal as a sustainable add-on to the product portfolio.  

Providing systematic consultancy for branding and product lines as well as conducting consumer research and the brainstorming of novel ideas belong to this process just as the provision of the entire supply chain, POS Experience and the training of after sales services.