The newly founded Berlin Planetarium Foundation merges all of Berlin’s observatories and planetariums into one organization. ‘yellow too’ has developed a uniform appearance for the foundation that simultaneously underscores the autonomy of the planetariums and observatories. The solution is well-rounded, literally: The circle serves as an essential form that informs all instances of the corporate design – across all formats and media. The circle evokes the shape of the stars and planets, or the experience of viewing the 360°-projection in the planetariums, or that of looking at the skies through the telescopes in the observatories. The Berlin Planetarium Foundation further distinguishes itself from the other planetariums by its color scheme: Bright and friendly, it sets out on a path all its own, as compared to the black or dark colors typically used for its planetariums.

Our unique design not only brings the stars down from the sky, but also ensures the birth of a new icon for Berlin.

yellow sets off Big Bang to launch Berlin Planetarium Foundation

Compelling, Entertaining  and Colorful - like the universe itself.

Berlin’s inhabitants had to wait a long time for the reopening of the Zeiss Major Planetarium in Prenzlauer Berg. But, finally, there’s no more reason to hang one’s head. On the contrary: Heads up! For the reopening of the Zeiss Major Planetarium, ‘yellow too’ shows pictures of visitors gazing up at the heavens in amazement – just like they do at the planetarium every day. The accompanying caption: “Heads up, outer space is open again.” 

The ad campaign’s success was out of this world right from the start: There were lots and lots of visitors on the day of the reopening; the average number of visitors has tripled; and attendance hit 3,000 and beyond during the Long Night of the Museums. This clearly shows that the people of Berlin got the message. And the intergalactic journey has only just begun: Additional ad posters are sparking interest in the new program; the ad campaign has taken to social media, plus there are plans to involve visitors in the planetarium’s activities by way of Instagram and Facebook. 

Heads up, outer space is open again.