BMW Group | International Brand and Customer Institute 

The International Brand and Customer Institutes in Guangzhou, Peking, New Delhi, Seoul and Moscow present country-specific derivations with elements of the Brand and Customer Institute of Munich to experientially generate a global and cohesive brand and customer awareness among local BMW Group employees with the help of interactive exhibits and workshops.

The didactic approach enhances the communicative, living brand spaces besides the multisensory brand identification with the company brands BMW, MINI and the sub-brands BMW i and BMW M.


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