EN PRYM | Brand Change
PRYM
BRAND STRATEGY | BRAND STORIES | Communication conceptS | campaiGns
EN PRYM | Brand Change
PRYM
BRAND STRATEGY | BRAND STORIES | Communication conceptS | campaiGns
yellow design significantly supported the brand change of the traditional Prym brand to an attractive, emotional trend brand with strategic brand development and brand story development in terms of didactics, content and visuals.
Purpose Driven Brand Development
In order to increase brand attractiveness, the umbrella brand as well as the sub-brands were repositioned and the brand values were redefined in a strategic reorientation. The focus was on the new brand and user purpose “Happiness” and the new claim “Happiness is handmade.”.
strategic brand development & consistent brand stories lead to emotional brand experiences.
In addition, specific storylines, key messages and wordings were developed for the umbrella brand and the independent sub-brands Prym Originals, Prym Ergonomics, Prym Love, Prym 1530 and Union Knopf by Prym.
Didactic & emotional communication of the new Prym brand philosophy.
To communicate the new brand strategy and brand world to Prym‘s B2B customers, yellow design conceived and designed the “Brand Change Booklet” in terms of content, text and visuals.
EN PRYM | Communication Concept
PRYM
COMMUNICATION CONCEPT | CLAIM | CORPORATE DESIGN
EN PRYM | Communication Concept
PRYM
COMMUNICATION CONCEPT | CLAIM | CORPORATE DESIGN
The brand PRYM stands worldwide for a remarkable and extensive range of high-quality products for the handicraft sector. The target group includes all handicraft enthusiasts, from young to old, from hobby creatives to professionals.
yellow design has developed a communication concept that uses a dedicated claim and a strong visual language to address this heterogeneous target group.
The core values of the brand »Excellence, Goodwill and Inspiration« find their visual expression in the new PRYM corporate design – authentic, emotional and close to life.
THE NEW CLAIM IS THE EMOTIONAL EXTENSION OF THE BRAND NAME AND THE SUMMARY OF THE BRAND PROMISE.
The claim “Simply better, because it's yours” forms a linguistic unit in conjunction with the brand name and combines the different aspects of the brand promise.
“With Prym, your creative handicraft projects will be a success - regardless of your goals or skills. Prym not only provides excellent tools, but also a community that inspires and motivates."
The interaction of all design elements ensures a uniform visual appearance of the brand – proud, emotional and close to the customer.
The implementation of the PRYM brand promise succeeds – in addition to the excellent products – through a lively and authentic communication.
A stage for the brand
The brand logo and the claim get a stage and thus float presently but unobtrusively above all content.
Generous & Flexible
The brand values of excellence, goodwill and inspiration are staged by a generous and flexible design that is both stringent and recognizable.
Passionate & self-confident
All PRYM media should convey certainty of success, pride and passion. For this purpose, lifelike images and a cooperative, friendly language are used. And that's why all media speak with generous and self-confident headlines in capital letters and bold typography.
EN PRYM | Brand Manual
PRYMBrand Manual
EN PRYM | Brand Manual
PRYMBrand Manual
A clearly defined Corporate Design is crucial for a consistent brand presence.
The Prym Brand Manual documents the cornerstones of the corporate identity and is intended to contribute to a consistent appearance of the brand at all visual touchpoints.
The manual contains cross-media design principles and applications of the Prym corporate design and is intended to support the creation of media across all communication channels.
EN PRYM | 1530
PRYM 1530 CatalogCORPORATE DESIGN | Rollout
EN PRYM | 1530
PRYM 1530 CatalogCORPORATE DESIGN | Rollout
The new Prym 1530 sub-brand was developed within the Prym range and covers new sustainable products for the knitting and crochet sector.
For the market launch of this special and contemporary range, yellow design developed a consumer catalog and provided editorial support. With its completely new appearance, the catalog clearly distinguishes itself from the rest of the Prym range and still maintains a clear visual connection to the main PRYM brand.
The new brochure concept, which primarily appeals to the target group of the sustainability-conscious DIY community, also enables 360 ° adaptation in Prym's online media.
