The new smart filter system "PURITY C iQ" represents an absolute product innovation in the field of BRITA professional water filters: These filter types feature an "intelligent" filter head that automates a large part of the installation and maintenance aspects as well as providing relevant operating information digitally and decentrally.

yellow design | yellow lab accompanied and prepared the launch of the iQ products on different communication levels.

THE NEW INNOVATIVE BRITA PURITY C iQ SYSTEM IS INTELLIGENT, CONNECTIVE AND DATA-DRIVEN.

LABEL DESIGN

Taking into account the function and the high technological demands of the sub-brand, an icon was developed that functions as an "eye-catcher" on the labels.

In combination with the newly defined silver segment colour, this ensures clear differentiation from the products in the standard range.

CGI: PRODUCT RENDERINGS

For product communication on the website, online shop and in print media, photorealistic product renderings were created in a wide variety of perspectives, arrangements and configurations.

The plot is visually embedded in a real-life context, which is supported by detailed interface and product representations and partly by individually designed illustrations.

The visual guidance within the sequences and the timing are designed in such a way that textual information and explanatory animations can be sensibly grasped one after the other.

So far, a total of seven animations have been created, each in four languages, on the topics "Overview of the product system", "Installation instructions" and "Online platform BRITA iQ Portal".