EN Intro
Foshan IDEAL | BLUE Sanitary WarePRODUCT DESIGN | ENGINEERING | BRAND DEVELOPMENT | CI/CD | COMMUNICATION DESIGN | TRADE FAIR | POS
EN Intro
Foshan IDEAL | BLUE Sanitary WarePRODUCT DESIGN | ENGINEERING | BRAND DEVELOPMENT | CI/CD | COMMUNICATION DESIGN | TRADE FAIR | POS
FOSHAN IDEAL Sanitary Ware is one of the leading manufacturers of shower enclosures and bathroom accessories in China, which has also been very successful on the international market since 2019 with an independent sub-brand BLUE SANITARY WARE.
The interdisciplinary design team of product developers, brand strategists and graphic designers led by Prof. Horntrich has been responsible for a stringent appearance of the FOSHAN IDEAL Sanitary Ware brand and its sub-brands for more than 10 years.
With a focus on the aesthetic demands of the modern bathroom combined with sustainable, well thought-out usability, the product language and the brand's appearance are perfectly coordinated and further developed.
OFFERING WELL-BEING THROUGH A COMPREHENSIVE SENSORY EXPERIENCE AND CELEBRATING THE PURITY AND QUALITY OF WATER AS AN ESSENTIAL ELEMENT.
EN Product Design
Foshan IDEAL | BLUE Sanitary WareProduktStrategie | PRODUkT DESIGN | ENGINEERING
EN Product Design
Foshan IDEAL | BLUE Sanitary WareProduktStrategie | PRODUkT DESIGN | ENGINEERING
THE VISUAL AND TACTILE LINK BETWEEN WELL-BEING, PRECISION AND QUALITY.
An unmistakable sense of value and attention to detail characterise the appearance of all FOSHAN IDEAL Sanitary Ware and BLUE SANITARY WARE bathroom products, which combine high-quality workmanship, excellent functionality and sophisticated product design.
The combination of innovation, emotional aesthetics, usability and quality runs like a red thread as a design philosophy right down to the development of the smallest details.
The successful long-term and holistic brand and product development has been awarded numerous renowned international design prizes.
THE HIGHEST QUALITY STANDARDS AND UNOBTRUSIVE AESTHETICS ENSURE A HOLISTIC AND TANGIBLE VALUE IN THE BATHROOM.
EN Brand
Foshan IDEAL | BLUE Sanitary Ware BRAND STRATEGY | BRAND DEVELOPMENT | CORPORATE DESIGN | COMMUNICATION DESIGN
EN Brand
Foshan IDEAL | BLUE Sanitary Ware BRAND STRATEGY | BRAND DEVELOPMENT | CORPORATE DESIGN | COMMUNICATION DESIGN
FOSHAN IDEAL Sanitary Ware is one of the leading shower enclosure manufacturers in China. The brand's corporate design was created by yellow design more than 10 years ago and was further developed until a brand refresh in 2022.
In order to expand the sales areas to the European market, the independent sub-brand BLUE SANITARY WARE was designed by yellow design in terms of strategy, content and visuals.
The challenge was to design independent brands with a recognisable family affiliation.
THE BRAND FAMILY PRESENTS THE BATHROOM AS A PLACE OF WELL-BEING WITH THE HIGHEST DESIGN STANDARDS.
IDEAL | Corporate Design
The consistent appearance of the FOSHAN IDEAL Sanitary Ware umbrella brand holistically stages the high-quality, sophisticated and technically refined shower enclosures as a place of well-being with the highest design standards.
The logo, colour code and key visuals in combination with the high-quality products convey a feeling of wellness, relaxation, contemplation and luxury.
THE ZEN-LIKE SHOWER EXPERIENCE OF THE PRODUCTS IS CONVEYED THROUGH EMOTIONAL BRAND KEY VISUALS.
FOSHAN IDEAL | PRODUCT CATALOGUES
FOSHAN IDEAL | Award BooK
BLUE SANITARY WARE | Corporate Design
The consistent appearance of the BLUE SANITARY WARE sub-brand stages the high-quality, sophisticated and technically sophisticated product ranges of shower enclosures and bathroom accessories holistically as a place of well-being with the highest design standards.
The focus of the brand is on staging a modern, high-quality and at the same time natural bathing experience.
THE REDUCED VISUAL DESIGN UNDERLINES THE HIGH QUALITY OF THE UNOBTRUSIVE, ICONOGRAPHIC PRODUCTS.
Blue SANITARY WARE | TRADE FAIR STAND DESIGN + GRAPHICS
EN Digital
BLUE SANITARY WARE UI/UX DESIGN | WEBSITE | DIGITAL EXHIBITION STAND
EN Digital
BLUE SANITARY WARE UI/UX DESIGN | WEBSITE | DIGITAL EXHIBITION STAND
Blue Sanitary ware | WebDesign
Blue Sanitary ware | SHOWER ENCLOSURE CONFIGURATOR
Blue Sanitary ware | DIGITAL EXHIBITION STAND FOR ISH 2021
THE DIGITAL TRADE FAIR STAND PRESENTS BLUE'S PRODUCT INNOVATIONS IN A CUSTOMER-ORIENTED USER EXPERIENCE.
The ISH in Frankfurt is the world's leading trade fair for the responsible use of water and energy in buildings. In 2021, ISH digital opened its doors virtually and presents the latest product highlights for comfort, individualisation, well-being and aesthetics on a purely digital platform.
As lead agency for BLUE Sanitary Ware, yellow design created a digital trade fair stand in the "ISH Water" area that showcases BLUE's latest product innovations in the areas of technology and design in a customer-oriented user experience.
EN Space
Foshan IDEAL | BLUE Sanitary Ware Trade Fair | Shop | POS | Exhibits | VISUALS | EVENT GRAPHIC
EN Space
Foshan IDEAL | BLUE Sanitary Ware Trade Fair | Shop | POS | Exhibits | VISUALS | EVENT GRAPHIC
TRADE FAIR STANDS
SINCE 2017, THE INTERNATIONAL TRADE FAIR STANDS OF FOSHAN IDEAL AND BLUE SANITARY WARE HAVE BEEN CONCEIVED, DESIGNED AND IMPLEMENTED BY YELLOW DESIGN.
THE AESTHETICS AND QUALITY OF THE PRODUCTS ARE REFLECTED IN THE STAGING OF THE EXHIBITION STANDS.
Kitchen & Bath Shanghai 2023
Kitchen & Bath Shanghai 2019
Kitchen & Bath Shanghai 2018 | FUTURE LAB
Kitchen & Bath Shanghai 2017
ISH 2019 | Blue Sanitary Ware
POS STORES
THE CORPORATE DESIGN DEVELOPED BY YELLOW DESIGN FOR SHOPS AND POS SYSTEMS OF THE BRANDS FOSHAN IDEAL AND BLUE SANITARY HAS ALREADY BEEN IMPLEMENTED IN OVER 40 STORES.
FOSHAN IDEAL | FLAGSHIP STORE GUANGZHOU
Foshan IDEAL | Flagship Store Guangzhou
BLUE SANITARY WARE | SHOP WENZHOU
BLUE SANITARY WARE | SHOP Changchun
Foshan IDEAL | Flagship Store Wuchang
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