Shaping and communicating “Change” - with yellow design | yellow lab as creative agency for all channels - that was the nucleus of the Mubea IAA mobile trade fair appearance in 2021. Electrifying the automotive business!
In constant dialogue with the Mubea management team, yellow design | yellow lab developed and realized the holistic trade fair presence within a very tight time frame: architecture, graphic design, exhibits, media, social media and the new digital 3D Mubea product presentation make up the Mubea Experience 2021.
In parallel, yellow design | yellow lab essentially participated in a strategic branding process and developed a new sub-brand for emission-free vehicles. The holistically created brand image combines the expertise of the MUBEA umbrella brand with the innovative power of new solutions for urban micro-mobility.
Please find further information about the projects here: