SUSTAINABLE EXHIBITION DESIGN
One of yellow design's core competences is the design of holistic brand experiences – the branded scenography as an immersive brand ambassador.
In this context, yellow design conceived and designed a sustainable, highly efficient exhibition concept for its client Mubea. The aim was to present the innovative product portfolio of the lightweight construction specialist Mubea in a brand-adequate and future-proof way by means of digital technology, intelligent exhibits and resource-saving architecture:
Lightweight support structures and reusable, illuminated textile elements communicate Mubea’s brand identity and at the same time the sustainable orientation of the hidden champion.
The special feature here is the scalability and adaptability of the modular construction in order to roll out the design concept several times in different layouts and dimensions on the international trade fair stages of the most important Future Mobility Events.
In cooperation with an international network of renowned trade fair partners, yellow design has meanwhile designed and realised four appearances of the innovative trade fair concept – in addition to the IAA in Munich and the CES in Las Vegas, also the NAIAS in Detroit and the IZB in Wolfsburg. The fifth and sixth Mubea exhibition stands for JEC World 2023 in Paris and for AUTO SHANGHAI 2023 are already in the making.
Learn more about this project here.