BORN ELECTRIC. CUTTING-EDGE TECHNOLOGIES AND PRODUCTS MEET INNOVATIVE DESIGNING AND CONVINCING DIDACTICS.

As an extension of the BMW Brand and Customer Institute, yellow design created an independent brand space for the BMW i sub-brand.

The communicative requirement of the space was the connection between the two brand facets “Born” and “Electric”. The room creates a conceptual connection between the two key themes “sustainability” and “innovation”.

ROOM CONCEPT "MEGACITY" The BMW i room conveys the integration of sustainable and future-oriented mobility concepts such as "BMW i Mobility Services" or "Lightweight construction through carbon". The didactic concept for conveying these topics visualizes the effects that BMW i will have on mobility in the megacities of the future. The participants interact with exhibits in the room and experience content related to mobility services, sustainable materials, carbon and design features.

SMALL SPACE - BIG EFFECT

yellow designed and implemented the architecture of the BMW i brand space and all didactic exhibits. The challenge of accommodating 12 participants in a total area of ​​16 square meters was solved by using only the walls and floor: the entire room becomes an interactive exhibit.