Corporate Structure: Umbrella Brands and Sub-Brands
As part of our strategic branding processes, we strive to see the company or client as a whole – to then find holistic solutions rather than superficial fixes. Understanding the company’s brand architecture is an integral factor in this process.
For the Konrad-Adenauer-Stiftung, we developed design and branding concepts that allow for the umbrella brand to shine, whilst also providing sufficient flexibility for its national and international sub-brands. Coherence, recognizability and success are key to achieving this goal.