A well designed Internal Communications is a benefit for all
The value of employees as brand ambassadors, that identify with the company they work for, is incalculable. Often enough though, this key group is being neglected when it comes to branding processes, thus decreasing their identification potential with the company –a wasted asset.
As part of our design strategy, we created various concepts for the Konrad-Adenauer-Stiftung that allow for their employees to feel included in the branding process and thus strengthen their potential as brand ambassadors.