Less Waste for a better Planet
»Sustainability« and the design of »writing instruments« – two fields of expertise that yellow design was able to put to the best in cooperation with its client JohnShen to design and develop the sub-brand »econovo« with its first series of writing instruments as well as the corporate design including the packaging. With state-of-the-art technology and knowledge of recyclable materials, yellow design has taken on the challenge of promoting and supporting circular production.
With the brand and product strategy developed by yellow design, which focuses on nature, sustainability and recycling, the naming, the designed logo »econovo« as well as the first three products of the writing instrument series were created. The products are made of up to 70% recycled plastic and are represented by a highlighter, a ballpoint pen and a gel ink pen and focus on ergonomics and innovation.
The »Concept & Clarity« design approach for the writing instruments combines the special demand for consistent design with a calm, recurring design language: namely with the consistent logic behind the shapes, radii and proportions as well as the conscious renunciation of superfluous, decorative elements.
In June 2022, the econovo writing instrument series was awarded the Red Dot Design Award with following jury statement: »The practical econovo writing instruments are convincing with their reduced design as well as their ecological production and packaging.«
You can find more information about the project HERE.