Press Conference in Tokyo | Feb.18 2016

On 18th of February, Daikin Japan held a press conference in Tokyo for the upcoming launch of the Daikin UX air-conditioning system to the japanese market. Alexander Schlag, chief designer and CEO of yellow design gmbh, made a presentation to the invited guests and press, and with Kyoko Tanaka, associate designer, held interviews and answered their manyfold questions over this project’s conception and design.
Set to happen on the 1st of October 2016 in Japan, the Daikin UX launch will soon be followed in other countries as well.

Check out below pictures from the event and some of the great press cover that happened within hours of the announcement.

Presentation of Daikin UX to be launched in Japan in Autumn 2016

Alexander Schlag and Kyoko Tanaka (center) from yellow design gmbh with responsible members from Daikin Headquarters in Osaka, Tokio and Technology and Innovation Center in Settsu.

Interview Session with Japanese Press

Press shows enormous interest for the launched product, Kyoko Tanaka is answering manifold questions

Seki Kouchirou , Group Leader Technology and Innovation Center, Settsu, Japan and Alexander Schlag compliment each other on the successful cooperation.

For more information (in japanese):

Kakaku Magazine

Mynavi

Asashi Shimbun

Daikin Japan

Daikin Air Conditioning

Sanspo.com

Mainichi.jp

Kakaku News (1)

Kakaku News (2)

Kaden Watch (1)

Kaden Watch (2)

PR Wire - Kyodo News

(on a) journey - a glimpse at the creative process of yellow design

With a glimpse into the fascinating world of design development we try to provide an answer to the following question: how are products that seem to make obvious sense, products that are able to convince due to the coherent unity of brand, aesthetics, practical use, technology and economic efficiency, created?

The exhibition was therefore conceived not as a works show but as a journey behind the scenes and an insight into a synchronized process. This process enables sustainable and economically efficient innovations, and it emerges from the concerted interaction of the most diverse disciplines.

Internationally successful projects generated and developed with leading partner companies in Baden-Württemberg demonstrate the process and meaningfulness of this approach in an exemplary way. 

Exhibition 17.09.-29.10.2015
Room Baden-Baden, Design Library
Opening hours: Mon – Fri 11 a.m. – 6 p.m.

Midissage of the exhibition
On Thursday, 24 September 2015 | at 7 p.m. in the Design Library

Welcome speech: Christiane Nicolaus | Director Design Center Baden-Württemberg

Introduction : Alexander Schlag | Managing Partner | yellow design gmbh